What is seo in digital marketing
What is SEO?
SEO stands for Search Engine Optimization. It’s the process of improving your website so it shows up higher in search engine results when people look for things online.
For example:
If someone searches for “best digital watches under ₹2000” on Google—SEO helps your website appear on the first page (or even the top 3 results).
The goal of SEO is to increase your visibility, bring more visitors to your website, and help you get found organically—without paying for ads.
Why is SEO Important in Digital Marketing?
Here’s why SEO is a must-have in any digital marketing strategy:
- ✅ Free Traffic: You don’t need to pay for clicks like Google Ads.
- ✅ High-Quality Leads: People searching are already interested in your topic.
- ✅ Long-Term Results: Good SEO brings traffic for months or even years.
- ✅ Builds Trust: Top-ranking websites look more trustworthy to users.
- ✅ Improves User Experience: SEO makes your site faster, cleaner, and easier to use.
How Does SEO Work?
Search engines like Google use algorithms to decide which web pages appear first in search results. These algorithms look at hundreds of factors.
Here are some of the main things SEO focuses on:
✅ 1. Keywords
These are the words people type into search engines. You need to use the right keywords in your content so Google knows what your page is about.
Example: If your blog is about healthy smoothies, you might use keywords like “best green smoothie recipe” or “healthy fruit smoothies.”
✅ 2. On-Page SEO
This includes everything you do on your website:
- Using keywords in titles, meta descriptions, and headings
- Adding internal links to other pages on your site
- Using clean URLs (like
yourwebsite.com/healthy-smoothies) - Writing quality, useful, and original content
- Optimizing images with ALT text and fast loading
✅ 3. Off-Page SEO
This means getting other websites to link to you, which tells Google your content is valuable.
These links are called backlinks, and they help improve your authority and ranking.
Ways to get backlinks:
- Guest posting
- Being mentioned in blogs or news sites
- Sharing valuable content others want to reference
✅ 4. Technical SEO
This focuses on the backend of your site:
- Website speed
- Mobile responsiveness
- Site security (HTTPS)
- XML sitemaps and crawlability
- Fixing broken links or duplicate content
Even if your content is great, poor technical SEO can stop you from ranking well.
✅ 5. Local SEO (For Local Businesses)
If you have a local store or offer services in a specific area, Local SEO helps people nearby find you on Google Maps or in “near me” searches.
Example: “Coffee shop near me” or “plumber in Delhi”
To rank for local searches:
- Create and optimize a Google Business Profile
- Add your name, address, and phone number (NAP)
- Collect reviews from happy customers
Example of SEO in Action
Let’s say you run an online shoe store. You write a blog post titled:
“10 Best Running Shoes for Beginners in 2025”
- You include keywords like “best running shoes” and “affordable sports shoes”
- You add images, headings, and useful information
- You share it on social media and get a few backlinks
- You optimize your meta title and description
- Your page starts ranking on Google and brings free traffic every day
That’s how SEO works.
Top SEO Tools for Beginners
| Purpose | Tools |
|---|---|
| Keyword Research | Ubersuggest, Google Keyword Planner |
| On-Page SEO | Yoast SEO (WordPress), Rank Math |
| Backlink Analysis | Ahrefs (freemium), Moz |
| Website Speed | PageSpeed Insights, GTmetrix |
| Analytics | Google Search Console, Google Analytics |
Final Thoughts
SEO is one of the most valuable digital marketing strategies in 2025. It helps your website attract the right people, grow your brand, and generate consistent traffic without ads.
Whether you’re running a blog, an eCommerce store, or a local business—learning SEO gives you a big advantage online.
Start with the basics, create quality content, and stay consistent. Over time, your SEO efforts will pay off in big ways.
