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What is a Digital Marketing Strategy? A digital marketing strategy is a clear action plan to promote your business online and achieve your goals. It includes what platforms to use, who your target audience is, what content to post, and how to measure success. Think of it like a roadmap that helps your business grow…

What is SEO? SEO stands for Search Engine Optimization. It’s the process of improving your website so it shows up higher in search engine results when people look for things online. For example:If someone searches for “best digital watches under ₹2000” on Google—SEO helps your website appear on the first page (or even the top…

What is Digital Marketing? Digital marketing means promoting your business, product, or service through online channels like: It helps businesses attract the right audience, build trust, and drive sales—all online. Why Start Digital Marketing in 2025? Here’s why it’s a great time to start: ✅ Businesses are moving online faster than ever✅ More people are…

What is Digital Marketing? Digital marketing is the process of promoting products or services through online platforms like search engines, social media, email, and websites. It helps businesses attract customers, increase brand awareness, and drive sales. It includes various fields such as: Why Choose a Career in Digital Marketing? Here are some reasons why digital…

What is Retargeting (or Remarketing)? Retargeting is a digital marketing technique that allows businesses to show personalized ads to people who have already visited their website, used their app, or interacted with their content—but didn’t make a purchase or take action. By tracking user behavior across the web, businesses can re-engage potential customers and bring…

What is Digital Marketing? Digital marketing is the promotion of products or services using the internet and digital tools like websites, social media, email, and search engines. It helps businesses reach their customers online—where people spend most of their time today. Unlike traditional marketing (like newspaper ads or billboards), digital marketing allows you to target…